About Kristen McArdle

Kristen McArdle is senior vice president, consulting services at Brightfield Strategies.

Conducting benchmarking initiatives? Be targeted.

|February 11th, 2015|

Today benchmarking is pervasive and there are many initiatives in varying scope and scale. Few CW programs don’t benchmark performance. But it’s not as simple as comparing your program statistics to those of others. Benchmarking projects need to be targeted, rapidly executed and iterative.

Here are a few key principles to enable you identify actionable and relevant comparisons without […]