Staffing Industry Analysts promoted Ursula Williams to president. She replaces Barry Asin, who moves into the role of chief analyst, the company announced today.

Williams joined SIA in 2015 and has served as chief operating officer since 2019. As president, she assumes responsibility for day-to-day operations at SIA and will focus on further accelerating the firm’s growth strategy.

“Stepping into the role of SIA president is truly an honor. I look forward to taking on this new responsibility, and I’m excited about the opportunities that lie ahead for our organization and the clients we serve,” Williams said. “We have a strong team and remain steadfast in our commitment to delivering on our mission to inform, connect and elevate the entire staffing and workforce solutions ecosystem as the leading research and advisory firm in the space. As president of SIA, I look forward to collaborating with Barry as our new chief analyst, and the entire SIA team propelling us to new heights.”

Asin joined SIA in 2003 and has served as president since 2010. As chief analyst, Asin will focus on developing SIA’s thought leadership, conference content, long-term strategy and product development.

“Ursula is an experienced, growth-oriented executive, and I am excited to have her leading this new phase in the development of SIA’s business and organization,” Asin said. “As the next step in SIA’s ongoing transition and strategic plan, we look to further expanding SIA’s reach across staffing, the workforce solutions ecosystem and the world of contingent work. We believe this realignment of responsibilities will help SIA capture the opportunities ahead and maximize our ability to serve our clients.”

Crain Communications, a business news and information company with 24 media brands, acquired SIA in 2008.

“Barry and Ursula have done an incredible job leading SIA,” said KC Crain, president and CEO of Crain Communications. “As we plan for growth at this brand, this leadership transition creates additional prospects to remain on the leading edge.”