X, formerly known as Twitter, is allowing verified organizations early access to its X Hiring Beta, a new initiative that X says will allow companies to feature their job postings and reach millions of candidates. However, organizations must apply to use the feature.

The social media giant announced the move in a post on Aug. 25.

Media reports have said X Hiring is taking aim at LinkedIn.

SIA research lists LinkedIn as the second-largest online job advertising firm in the world, following Recruit Holdings Co. Ltd, which owns Indeed and Glassdoor among other jobs websites. The report notes the global online job advertising market rose by 36% in 2021 to $31.4 billion.

Rumors about the X Hiring product have been circulating for some time, according to past reports.